Panadol: ACHE

Credits & Description:

Advertiser: GSK
Agency: OGILVY & MATHER ADVERTISING PORTUGAL
Category: Cosmetics & Beauty, Toiletries & Pharmacy
Producer: Eduardo Vale
Other Credits: Creative Supervisor: André Lacerda
Art Director: Helder Ventura
Executive Creative Director: João Espírito Santo
Account Supervisor: Paulo Caixeiro
Copywriter: João Guimarães

Dimensions
City Light Poster - 1,185 m x 1,75 m

Site Location
Inside Marquês de Pombal Metro sation

Translation
In Portuguese the word for pain is "dor". It is also a common ending for words or expressions. So the idea is that if you take a Panadol, the "dor" disappears. For example, in English we would the ‘ache’ like in “The next day, my God! My head was like a po d egg. Panadol. The ache disappears”. It appeared where people wait for trains.