Pantene: RED

Credits & Description:

Advertiser: PROCTER & GAMBLE PHILS
Agency: CAMPAIGNS & GREY
Category: Cosmetics & Beauty, Toiletries & Pharmacy
Art Director: Bunny Vivero
Account Manager: Geru Gotico
Producer: Emil Cruz
Account Supervisor: Eres Gatmaitan- Aspi
Executive Creative Director: Ompong Remigio
Copywriter: Mags Sandoval
Account Manager: Don Michael De Leon
Art Director: Jan Sarmiento
Illustrator: Natasha Bautista
Chief Creative Officer: Ompong Remigio
Creative Director: Mags Sandoval
Copywriter: Ompong Remigio

Dimensions
40 x 60 cm

Ambient Execution Description
The brief was to create an in-store material that will drive excitement for all the variants of Pantene, which share one important equity: shine. Inspired by the Filipinos’ love for Hollywood glamour, we created posters in which the beautiful women’s Oscar-worthy, bling-riddled gowns are literally outshined by their hair - created out of real sequins sewn into the poster material then placed directly under a light source for maximum shine.

Site Location
Super 8 Supermarket