Papa John's Outdoor SLICE OF LOVE by Publicis Lima

SLICE OF LOVE
The Outdoor Advert titled SLICE OF LOVE was done by Publicis Lima advertising agency for subbrand: Papa John's (brand: Papa John's) in Peru. It was released in Oct 2012.
Advertising campaign for Papa John's

Papa John's: SLICE OF LOVE

Brand
Papa John's  (Papa John's)
Media
Outdoor
Released
October 2012
Posted
October 2012
Market
Peru
Industry
Restaurants, Pubs & Bars
Agency
Publicis Lima
Executive Creative Director
Jose Rázuri
Art Director
Javier Morales
Copywriter
Juan Carlos Mendoza
Copywriter
Carlos Banda Saravia
Copywriter
Jose Luis Delgado
Art Director
Gustavo San Cristobal
Producer
Raquel Becerra Rivas
Illustrator
Patricia Exebio

Credits & Description:

Advertiser: PAPA JOHNS
Agency: PUBLICIS PERU
Category: Stunts & Live Advertising
Advertising campaign: SLICE OF LOVE
Art Director: Javier Morales
Chief Creative Officer: Erik Vervroegen
Copywriter: Juan Carlos Mendoza
Producer: Raquel Becerra Rivas
Copywriter: Carlos Banda Saravia
Art Director: Gustavo San Cristobal
Executive Creative Director: Jose Razuri
Typographer: Patricia Exebio
Copywriter: Luis Delgado
Illustrator: Patricia Exebio

Ambient Execution Description
"Slice of Love" is an initiative that encourage our customers to donate two slices of their own order to hungry children. This action works when someone call, ask for Slice of love and the delivery guy bring it to the client an then donate a heart shape box with two slice of pizza in it, to a kid on the streets.