Parship: BENCH OF LOVE

Credits & Description:

Category: Special Build

Advertiser: PARSHIP

Product/Service: ONLINE DATING SERVICE

Agency: JUNG von MATT/SPREE

Executive Creative Director: Mathias Stiller/Till Eckel

Creative Director: Christian Kroll/Peter Gocht

Copywriter: Bjoern Ingenleuf

Art Director: Javier Suarez Argueta

Account Manager: Julia Kottowski

Other Credits: Editor: Sascha Gerlach

Executive Creative Director: Mathias Stiller (Jung von Matt)

Creative Director: Peter Gocht (Jung von Matt)

Creative Director: Christian Kroll (Jung von Matt)



Ambient Execution Description

Some of the most romantic places in cities are benches. Here people get closer to each other. So we made sure people got even closer on them. We built special benches that made sure people sit closer to each other and placed them all over Berlin, from public parks, romantic places to tourist hotspots. On the benches was the line “Get closer. www.parship.com”. By getting people closer to each other in this simple manner, we demonstrated how simple it is to get closer on parship.com.