Pedigree Outdoor, Case study Dog Channel [image] 2 by ALMAP BBDO Brazil

Dog Channel [image] 2
The Outdoor Advert titled Dog Channel [image] 2 was done by ALMAP BBDO Brazil advertising agency for Pedigree in Brazil. It was released in Oct 2016.
Advertising campaign for Pedigree

Pedigree: Dog Channel [image] 2

Brand
Pedigree
Media
Outdoor, Case study
Released
October 2016
Posted
October 2016
Market
Brazil
Industry
Pet Food, Pet Care Products & Services, Environmental & Animal Issues
Agency
ALMAP BBDO Brazil
Creative Director
Benjamin Yung Jr.
Creative Director
Marcelo Nogueira
Creative Director
André Gola
Chief Creative Officer
Luiz Sanches Jr.
Art Director
André Sallowicz
Art Director
Daniel Chagas Martins
Copywriter
Cesar Herszkowicz
Creative Director
Pernil
Executive Creative Director
Bruno Prosperi
Creative Director
Bruno Prosperi
Production Agency
Trator Filmes
Director
Alex Miranda

Awards:

D&AD 2017
MediaUse of OutdoorYellow Pencil
Clio Awards 2017
DirectProduct/Service: Out Of HomeSilver
Cannes Lions 2017
OutdoorAmbient: Non-Standard Indoor AdvertisingGold Lion

Credits & Description:

Agency: Almapbbdo
Client: Mars Pet
Production Company: Trator Filmes
Sound Design: Lucha Libre Audio
Partner/Chief Creative Officer: Luiz Sanches
Director: Alex Miranda
Agency Producer: Vanuza Passos
Art Director: Daniel Chagas Martins
Art Director: Andre Sallowicz
Copywriter: Cesar Herszkowicz
Creative Director: Bruno Prosperi
Creative Director: Andre Gola
Creative Director: Benjamin Yung Jr.
Creative Director: Marcelo Nogueira
Creative Director: Pernil
Executive Creative Director: Bruno Prosperi
Description:
Thousands of people visit shopping malls every day.?But do you know how many people visit animal adoption centers every day? Very few. How to attract just a few of mall visitors to the adoption centers? We found a solution: via a new medium. The insight came from the following observation: the TVs in mall stores will screen just about anything. Why not use the medium for something that would really make a difference? We advertised dogs up for adoption on them, in an extremely surprising way.