| El Ojo Festival 2017 | ||
|---|---|---|
| Vía Pública | Digitales | Oro |
| Media | Uso Innovador de La Vía Pública | Oro |
| FIAP 2017 | ||
| Advertising / Anuncions | Outdoor – Products | Bronze |
Agency: Almapbbdo
Campaña/Title: Dog Channel
Anunciante/Brand: Mars Pet
País/Country: Brasil
Producto/Product: Pedigree
Agency: Almapbbdo
Client: Mars Pet
Production Company: Trator Filmes
Sound Design: Lucha Libre Audio
Partner/Chief Creative Officer: Luiz Sanches
Director: Alex Miranda
Agency Producer: Vanuza Passos
Art Director: Daniel Chagas Martins
Art Director: Andre Sallowicz
Copywriter: Cesar Herszkowicz
Creative Director: Bruno Prosperi
Creative Director: Andre Gola
Creative Director: Benjamin Yung Jr.
Creative Director: Marcelo Nogueira
Creative Director: Pernil
Executive Creative Director: Bruno Prosperi
Description:
Thousands of people visit shopping malls every day.?But do you know how many people visit animal adoption centers every day? Very few. How to attract just a few of mall visitors to the adoption centers? We found a solution: via a new medium. The insight came from the following observation: the TVs in mall stores will screen just about anything. Why not use the medium for something that would really make a difference? We advertised dogs up for adoption on them, in an extremely surprising way.