People For The Ethical Treatment Of Animals (PETA) Outdoor, Design & Branding, Case study FUR HURTS by Ogilvy & Mather Beijing

The Outdoor Advert titled FUR HURTS was done by Ogilvy & Mather Beijing advertising agency for subbrand: People For The Ethical Treatment Of Animals (brand: People For The Ethical Treatment Of Animals (PETA)) in China. It was released in May 2013.

People For The Ethical Treatment Of Animals (PETA): FUR HURTS

Released
May 2013
Posted
May 2013
Market
Photographer
Associate Creative Director
Art Director
Art Director
Executive Creative Director
Associate Creative Director
Associate Creative Director

Awards:

Cannes Lions 2013
Design LionsPostersSilver
Spikes Asia 2013
OutdoorPublic Service, Charity & Fund RaisingSilver
OutdoorSpecial BuildSilver
London International Awards 2013
Non-TraditionalPublic Service/Social WelfareGold Winners
Non-TraditionalLive Events - Beyond AdvertisingSilver Winners
Asia Pacific Advertising Festival (AdFest) 2014
DESIGN LOTUSEXHIBITIONS, EVENTS & PUBLIC ENVIRONMENTGOLD
DESIGN LOTUSPOSTERGOLD
MEDIA LOTUSINTEGRATED LOTUSINTEGRATED LOTUS

Credits & Description:

Type of entry: Graphic Design & Design Crafts
Category: Posters
Advertiser: PETA
Product/Service: ETHICAL TREATMENT OF ANIMALS
Agency: OGILVY BEIJING, CHINA
Chief Creative Officer: Graham Fink (Ogilvy & Mather Advertising Beijing)
Executive Creative Director: Juggi Ramakrishnan (Ogilvy & Mather Advertising Beijing)
Associate Executive Creative Director: Wilson Chow (Ogilvy & Mather Advertising Beijing)
Head Of Copy: Kweichee Lam (Ogilvy & Mather Ad...

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