Peru Outdoor, Case study FROM PERÚ FOR PERU by Y&R Lima

FROM PERÚ FOR PERU
The Outdoor Advert titled FROM PERÚ FOR PERU was done by Y&R Lima advertising agency for subbrand: PERU TOURISM (brand: Peru) in Peru. It was released in Jun 2012.
Advertising campaign for Peru

Peru: FROM PERÚ FOR PERU

Brand
PERU TOURISM  (Peru)
Media
Outdoor, Case study
Released
June 2012
Posted
June 2012
Market
Peru
Industry
Transport, travel & tourism
Agency
Y&R Lima

Awards:

Cannes Lions 2012
Outdoor LionsStunts & Live AdvertisingBronze
PR LionsTravel, Tourism & LeisureBronze

Credits & Description:

Type of entry: Ambient
Category: Stunts & Live Advertising
Advertiser: PROM PERÚ
Product/Service: PERU TOURISM
Agency: Y&R Lima, PERU
Advertiser PROM PERÚ
Product PERU TOURISM
Entrant Y&R Lima, PERU
Type of Entry: Ambient
Category: Stunts & Live Advertising
Title: FROM PERÚ FOR PERU
Advertiser/Client: PROM PERÚ
Product/Service: PERU TOURISM
Entrant Company: Y&R Lima, PERU
DM/Advertising Agency: Y&R Lima, PERU
Flavio Pantigoso (Executive Creative Director)
Flavio Pantigoso (Copywriter)
Christian Sánchez (Art Director)
Gabriela Misari (Account Supervisor)
Patricia De La Cuba (Producer)
Carla Wilson (Account Manager)
Eduardo Grisolle (Planner)
Carla Wilson (Account Manager)
Eduardo Grisolle (Planner)
Description of Ambient execution
A Peruvian delegation went to the homonym town of Peru in Nebraska to show them all the wonderful things about being Peruvians. By doing so they were able to show Peruvians, from Perú in South America, all the assets that should make them feel pride in their country such as delicious food and a rich culture amongst other things.