People For The Ethical Treatment Of Animals (PETA) Outdoor ROLL UP by Y&R Beijing

ROLL UP
The Outdoor Advert titled ROLL UP was done by Y&R Beijing advertising agency for subbrand: Peta (brand: People For The Ethical Treatment Of Animals (PETA)) in China. It was released in Nov 2012.
Advertising campaign for People For The Ethical Treatment Of Animals (PETA)

People For The Ethical Treatment Of Animals (PETA): ROLL UP

Brand
Peta  (People For The Ethical Treatment Of Animals (PETA))
Media
Outdoor
Released
November 2012
Posted
November 2012
Market
China
Industry
Charities, Foundations, Volunteers
Agency
Y&R Beijing
Creative Director
Ronnie Wu
Copywriter
Kweichee Lam
Copywriter
Nils Andersson
Copywriter
Donghai Liu
Copywriter
Gao Han
Art Director
Jianjun Geng
Illustrator
Jianjun Geng
Art Director
Rex Rui
Account Supervisor
Helena Zheng

Credits & Description:

Advertiser: PETA ASIA PACIFIC
Agency: Y&R BEIJING
Category: Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
Advertising campaign: ROLL UP
Copywriter: Gao Han
Illustrator: Jianjun Geng
Art Director: Ronnie Wu
Creative Director: Ronnie Wu
Executive Creative Director: Nils Andersson
Creative Director: Donghai Liu
Art Director: Rex Rui
Other Credits: Designer: Jianjun Geng
Copywriter: Donghai Liu
Account Supervisor: Helena Zheng
Art Director: Jianjun Geng
Art Director: Nils Andersson
Copywriter: Nils Andersson

Advertising Format
Billboard

Site Location
Bus shelter

Dimensions
3.5mx1.5m