Philadephia Outdoor Philly Up, 2 by UNION Toronto

Philly Up, 2
The Outdoor Advert titled Philly Up, 2 was done by UNION Toronto advertising agency for Philadephia in Canada. It was released in Jul 2014.
Advertising campaign: Philadephia Cream Cheese: Philly Up

Philadephia: Philly Up, 2

Brand
Philadephia
Media
Outdoor
Released
July 2014
Posted
July 2014
Market
Canada
Industry
Cheese
Agency
UNION Toronto

Credits & Description:

Philadelphia Cream Cheese is rolling out a new campaign encouraging Canadians to âPhilly Upâ. The campaign, which launched recently with two TV spots, encourages Canadians to embrace everyday challenges and show that Philly is an essential part of making the most of everyday. This campaign marks Kraft Canadaâs fresh approach to marketing the Philly brand and looking at their iconic brands in a different light. Campaigns are now grounded in consumer insights and cultural points of view leading to, what Kraft calls, Big Magnetic Ideas. âPhilly Upâ is a great example of the transformation thatâs happening at Kraft. Agency: Union, Toronto.
Category: Confectionery & snacks
Client: Philadephia
Agency: Union, Toronto
Country: Canada