Philips Outdoor ROAD ROLLER by Ogilvy & Mather New Delhi
The Outdoor Advert titled ROAD ROLLER
was done by Ogilvy & Mather New Delhi advertising agency for subbrand: Philips Iron (brand: Philips) in India. It was released in Mar 2013.
Philips: ROAD ROLLER
Brand
Media
Released
March 2013
Posted
March 2013
Market
Creative Director
Executive Creative Director
Creative Director
Photographer
Art Director
Account Supervisor
Art Director
Credits & Description:
Advertiser: PHILIPS ELECTRONICS INDIA
Agency: OGILVY & MATHER INDIA
Category: Special Build
Executive Creative Director: Ajay Gahlaut
Photographer: Dapinder Singh
Account Supervisor: McAlister Peter
Chief Creative Officer: Piyush Pandey
Copywriter: Mohit Singla
Creative Director: Ranjan Nautiyal
Art Director: Srikant Behera
Art Director: Mohit Singla
Creative Director: Shailender Mahajan
Ambient Execution Description
Road-rollers, the iron-wheeled, heavy vehicles used to press coal-tar when making roads, were made to look like the Philips Electrical Iron, making the process of removing arrogant creases from clothes come alive for the TG.