Picomil Laxative Outdoor LOOTERATURE by Publicis Ambience Mumbai
The Outdoor Advert titled LOOTERATURE
was done by Publicis Ambience Mumbai advertising agency for subbrand: Picomil Laxative (brand: Picomil Laxative) in India. It was released in Dec 2012.
Picomil Laxative: LOOTERATURE
Brand
Media
Released
December 2012
Posted
December 2012
Market
Industry
Agency
Art Director
Copywriter
Executive Creative Director
Copywriter
Illustrator
Art Director
Credits & Description:
Advertiser: NIPPON SEIYAKU
Agency: PUBLICIS COMMUNICATIONS
Category: Small Scale Special Solutions
Advertising campaign: LOOTERATURE
Chief Creative Officer: Ashish Khazanchi
Executive Creative Director: Ferzad Variyava
Copywriter: Manan Pandya
Copywriter: Sreeja Gopalkrishnan
Illustrator: Sahebrao
Other Credits: Shirish Sabnis
Art Director: Sowmya Balakrishnan
Other Credits: Sudhakar Jadhav
Art Director: Zarwan Divecha
Ambient Execution Description
To spread brand awareness about Picomil Laxative we designed special toilet paper rolls which had classic novels printed on them. These were placed in washrooms of malls, cinemas, etc. We also sent them out to distributors, chemists and Medical Representatives.