POBRE JUAN: Sacred Poster, 1

Credits & Description:

Category: Food
Media: Outdoor
Brand: Pobre Juan
Agency: Dentsu
Geo: Brazil
Advertising Agency: Dentsu, São Paulo, Brazil
Creative Director: Filipe Cuvero
Art Director: Christian Faria
Art Directors / Illustrators: Eduardo Ataíde, Marlus Lau
Copywriters: Murilo Torezan, Carlos Mori
Photographer: Luiz Moretti
Published: April 2018
Synopsis:
To extol the meat, specialty of Pobre Juan restaurant, Dentsu agency has created the “Sacred Poster”, composed by a series of stained glasses installed on urban furniture. The purpose of the communication is to show that even with the growth of the chain of stores across the country, Pobre Juan still follows their traditions on preparing their dishes handcrafted, taking care of their holiest ingredient: the meat. Those concepts were an inspiration at the time of advertising the restaurant. That is why the choice of an artistic approach completely manual and at the same time that shows how much the meat is important.