Advertiser: KELLOGG'S
Agency: LEO BURNETT CHICAGO
Category: Special Build
Art Director: Brian Shembeda
Copywriter: Clay Black
Creative Director: Clay Black
Executive Creative Director: Graham Woodall
Account Manager: Rachel Winer
Producer: Rod Wilson
Creative Director: Brian Shembeda
Producer: Dani Jackson
Art Director: Hmi Hmi Gibbs
Creative Director: Hmi Hmi Gibbs
Copywriter: Avery Gross
Creative Director: Avery Gross
Account Supervisor: Shelley Willems
Chief Creative Officer: Susan Credle
Ambient Execution Description
Pop-Tarts offers a range of dessert and ice cream flavors that are delicious when enjoyed frozen. The problem is, few people know it. To spread the word in the Chicago area (and working on a shoestring budget), a 10-foot, 2.5 ton ice sculpture shaped like an ice cream cone and filled with frozen Pop-Tarts was dropped smack-dab in the middle of the city's busiest weekend street fair.