Porta Outdoor 1882 FERNETS AND COCA SARLI by Madre

1882 FERNETS AND COCA SARLI
The Outdoor Advert titled 1882 FERNETS AND COCA SARLI was done by Madre advertising agency for Porta in Argentina. It was released in Aug 2009.
Advertising campaign for Porta

Porta: 1882 FERNETS AND COCA SARLI

Brand
Porta
Media
Outdoor
Released
August 2009
Posted
August 2009
Market
Argentina
Industry
Business equipment & services, Corporate Image
Agency
Madre
Producer
Hijos De Su Madre

Credits & Description:

Category: Ambient: Stunts & Live Advertising

Advertiser: PORTA HNOS

Product/Service: FERNET 1882

Agency: MADRE

Executive Creative Director: Madre

Creative Director: Madre

Copywriter: Madre

Art Director: Madre

Account Manager: -

Account Supervisor: -

Advertiser's Supervisor: -

Illustrator: -

Typographer: -

Photographer: -

Producer: Madre

Date of First Appearance: Aug 20 2009 12:00AM

Entrant Company: MADRE, Buenos Aires, ARGENTINA



Description of Ambient execution

Punning on the name of a well-known Argentinean vedette of the 60’s, we created an installation of 1882 fernets with Coca Sarli around one of the most emblematic landmarks in Buenos Aires.



English Translation of Main Headlines

Fernet is a popular drink in Argentina. In August 2007, we successfully launched Fernet 1882 in Córdoba -the city with the highest per capita consumption of fernet in the entire world. Two years later, when we had to launch the brand in Buenos Aires, we asked ourselves: if in Córdoba fernet is drunk with Coca Cola (the most popular combination for the drink), then in Buenos Aires why couldn’t it be fernet with Coca Sarli? Punning on the name of this Argentinean vedette of the 60’s, we used the launch to pay her a tribute.