El Ojo Festival 2016 | ||
---|---|---|
Innovación | Productos | Bronce |
Directo | Acciones en el campo | Plata |
Ad Stars 2016 | ||
Campaign Videos (Case film) | - | Bronze |
Public Service Advertising | Healthcare | Crystal |
Innovation | Product & Service: Distribution / Publication | Bronze |
Design | Product & Service: Distribution / Publication | Bronze |
New York Festivals 2017 | ||
Best Use Of Media | Public Service: Outdoor | Third Prize Award |
Brand: Posterscope
Agency: Nbs - Ppr Profissionais De Publicidade Reunidos S.A.
Brand: Posterscope
Country: Brazil
Production Company: Cinerama Brasilis
Description: Posterscope, a multinational out-of-home company present in 33 countries, has just landed in Brazil. It's still unknown locally. To show its effective skills to the trade, we decided to do something effective for the population. Zika is major problem in Rio de Janeiro right now. The epidemic has outbreaks spread throughout the city. But so do billboards. With that in mind, we chose the ones located in the worst zones and turned them into a weapon against the mosquitoes. So, in addition to warn people out about the importance of taking the necessary measures to prevent mosquito breeding, we also presented our share of citizenship.