Posterscope Outdoor, Digital The Mosquito Killer Billboard by NBS Rio De Janeiro

The Outdoor Advert titled The Mosquito Killer Billboard was done by NBS Rio De Janeiro advertising agency for Posterscope in Brazil. It was released in Apr 2016.

Posterscope: The Mosquito Killer Billboard

Released
April 2016
Posted
April 2016
Market
Industry

Awards:

El Ojo Festival 2016
InnovaciónProductosBronce
DirectoAcciones en el campoPlata
Ad Stars 2016
Campaign Videos (Case film)-Bronze
Public Service AdvertisingHealthcareCrystal
InnovationProduct & Service: Distribution / PublicationBronze
DesignProduct & Service: Distribution / PublicationBronze
New York Festivals 2017
Best Use Of MediaPublic Service: OutdoorThird Prize Award

Credits & Description:

Brand: Posterscope
Agency: Nbs - Ppr Profissionais De Publicidade Reunidos S.A.
Brand: Posterscope
Country: Brazil
Production Company: Cinerama Brasilis
Description: Posterscope, a multinational out-of-home company present in 33 countries, has just landed in Brazil. It's still unknown locally. To show its effective skills to the trade, we decided to do something effective for the population. Zika is major problem in Rio de Janeiro right now. The epidemic has outbreaks spread throughout the city. But so do billboards. With that in mind, we chose the ones located in the worst zones and turned them into a weapon against the mosquitoes. So, in addition to warn people out about the importance of taking the necessary measures to prevent mosquito breeding, we also presented our share of citizenship.