Prodiss Outdoor, Design & Branding #MaPlaceEstDansLaSalle by Fred & Farid Paris
Prodiss: #MaPlaceEstDansLaSalle
Awards:
| D&AD Awards, 2016 | ||
|---|---|---|
| Outdoor Advertising | Poster Advertising Campaigns | Wood Pencil |
| Direct | Direct Response/Press & Poster | Yellow Pencil |
| One Show, 2016 | ||
| Cross-Platform | Non-Profit - Integrated Branding / Integrated Branding | Merit |
| Cross-Platform | Non-Profit - Experiential Advertising / Experiential Advertising | Merit |
| Public Relations | Craft - Brand Voice / Brand Voice | Bronze Pencil |
| Public Relations | Non-Profit - Brands, Products & Services / Brands, Products & Services | Gold Pencil |
| Direct | Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media) | Bronze Pencil |
| Public Relations | Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying | Merit |
| Grand Prix Stratégies du Brand Content 2016 | ||
| Contenus Integres | - | Prix |
Credits & Description:
Client: Prodiss
Title: #Maplaceestdanslasalle
Category: Entertainment
Agency: Fred & Farid / Paris + Killdeath / Paris
Art Director: Julien-Pierre Mallet, Etienne Renaux, Nicolas Berthier, Wentao Zhang
Writer: Etienne Renaux, Julien-Pierre Mallet, Nicolas Berthier
Chief Creative Officer: Fred & Farid -
Creative Director: Stephane Gaubert , Thierry Buriez
Production Company: Killdeath / Paris
Producer: Jeremie Woog, Robin Demoucron , Maryline Segato, Christophe Convert, Johanna Mangote, Arthur Gaudrie, Emmanuel Clavier
Executive Creative Director: Olivier Lefebvre
Social Media Manager: Matthieu Bouilhot , Thomas Vincenti
Art Director Julien-Pierre Mallet Nicolas Berthier Etienne Renaux Wentao Zhang
Chief Creative Officer Fred & Farid
Creative Director Stephane Gaubert Thierry Buriez
Digital Producer Johanna Mangote Emmanuel Clavier Arthur Gaudrie
Executive Creative Director Olivier Lefebvre
Producer Jeremie Woog Robin Demoucron
Advertising Agency Fred & Farid Paris
Account Manager Philippine Mesmin Lucas Montenoise
Media Manager Matthieu Bouilhot Thomas Vincenti
PR Manager Jalila Levesque
Public Relations Manager Marie Julie Lorenzo Aliou Maro
November 13 2015, Paris is under attack. The ‘Bataclan’, a symbolic concert hall is attacked during a performance.
An ideological attack against France, its culture and way of life.
1 month after, the French people were still afraid to go back inside to see shows. A decline of nearly 80% in terms of attendance.
December 18th, the concert halls and theaters decided to unite in act of solidarity to change their name and slogan : MA PLACE EST DANS LA SALLE (MY PLACE IS AT THE SHOW). A symbolic slogan calling to return to performances showing resistance and struggle against the fear.