Ministerio De Defensa Nacional Outdoor, Case study OPERATION BETHLEHEM by MullenLowe SSP3 Bogota

The Outdoor Advert titled OPERATION BETHLEHEM was done by MullenLowe SSP3 Bogota advertising agency for subbrand: PROGRAMA DE ATENCION HUMANITARIA AL DESMOVILIZADO (PAHD) (brand: Ministerio De Defensa Nacional) in Colombia. It was released in May 2013.
Advertising campaign for Ministerio De Defensa Nacional

Ministerio De Defensa Nacional: OPERATION BETHLEHEM

Brand
PROGRAMA DE ATENCION HUMANITARIA AL DESMOVILIZADO (PAHD)  (Ministerio De Defensa Nacional)
Media
Outdoor, Case study
Released
May 2013
Posted
May 2013
Market
Colombia
Industry
Public awareness
Agency
MullenLowe SSP3 Bogota
Executive Creative Director
Jaime Duque
Copywriter
Mario Lagos
Executive Creative Director
Gustavo Marioni
Art Director
Daniel Delgado
Creative Director
Daniel Baloco
Art Director
Juan Romero
Art Director
Duvan Villegas
Creative Director
Sergio Leon
Producer
Jose Vicente Altamar
Account Supervisor
Francisco Samper
Producer
David Abril
Producer
Alejandro Ussa
Copywriter
Pablo Zuloaga
Copywriter
Silvia Forero

Awards:

Cannes Lions 2013
Outdoor LionsIntegrated campaigns led by OutdoorSilver

Credits & Description:

Type of entry: Integrated
Category: Integrated campaigns led by Outdoor
Advertiser: MINISTERIO DE DEFENSA
Product/Service: PROGRAMA DE ATENCIÓN HUMANITARIA AL DESMOVILIZADO (PAHD)
Agency: LOWE-SSP3 Bogotá, COLOMBIA
Chief Creative Officer: José Miguel Sokoloff
Executive Creative Director: Gustavo Marioni - Jaime Duque
Creative Director: Daniel Baloco - Sergio Leon
Copywriter: Mario Lagos- Pablo Zuloaga - Silvia Forero
Art Director: Juan Romero - Daniel Delgado - Duvan Villegas
Account Supervisor: Francisco Samper
Producer: Jose Vicente Altamar
Account Manager: Juan Pablo García
Other Credits: Jose Maria Angel - Jaime Gonzalez
English Translation of Main Headlines
Follow The light