Prudence: Premature Erotic Tales

Credits & Description:

30% of men in the world suffer from premature ejaculation at some point in life. Even tough itâs a common problem, it's always embarrassing to talk about it. That's why Prudence and Santana's Drugstores decided to approach the subject in a different and funny way, using the famous erotic tales. Revolution Brasil created premature erotic tales for the prudence retardant condoms. A 5 mini book collection with short erotic tales that always end in a premature way. Prudenceâs long lasting condom signed the tales with "Make your stories last". The mini book collection was distributed in some Santana's Drugstores at the cashier near condoms.
Category: Self promotion
Client: PHARMACY SANTANA / PRUDENCE RETARDANT CONDOM
Agency: Revolution Brasil
Country: Brazil
Chief Creative Director: Emerson Braga
Creative Director: Edson Rosa
Copywriter: Bruno Ribeiro
Art Director: João Sousa
Producer: Leila Santos
Producer: Clarisse Mattos
Account Director: Vitor Barros
Planner: Mylena Alves
Account manager: Renata Matos