Purina: Priceless Pets [image]

Credits & Description:

Title: Priceless Pets
Agency: Nbs
Advertiser: Quatro Patinhas / Purina
Country: Brasil
Creative Director: Carlos André Eyer, André Lima
Agency Producer: Luiza Maggessi, Andreia Metzker
Attendance: Antonino Brandão, Tatiana Soter e Marry Zerkowski
Outros créditos: VP de Criação e Planejamento: André Lima / Diretor Nacional de Criação: Carlos André Eyer
Produtor gráfico: João Eudes
Art Director: Augusto Correia
Agency Producer Luiza Maggessi Andreia Metzker
Art Director Augusto Correia
Chief Creative Officer André Lima
Copywriter Bob Ferraz
Designer Karina Abicalil
Claudio Portugal
Director Lucas Duque Cláudio Reston
Director of Photography Bruno Rodrigues
Editor Rafael Carreiro
Executive Creative Director Carlos André Eyer
Executive Producer Samanta Martins
Music Composer Marcio Biaso
Photographer Bianca Pimenta
Producer Rogério Máximo
Digital Production Company M2BR
Advertising Agency NBS
Music Production Sonido
Production Company Visorama
Account Handler Ligia Susini
PR Manager Camilo Coelho Caroline Lessa
Karina Okabatake
Project Manager Rodrigo Castro Teca Vilaça
There are thousands of animal shelters in Brazil. And most of them are overcrowded. Yet, people keep spending a lot of money to buy a pet rather than adopting one. We believe there's no difference between pure-bred animals and shelter animals. To show this, we invited pet shops to lend their displays for one day. We replaced the animals for sale with pets for adoption. Without telling people.