Advertiser: QANTAS
Agency: WONDER
Category: Special Build
Advertising campaign: SAND PLANE
Account Manager: Angie Tate
Producer: Brent Nassibian
Creative Director: Glen Condie
Copywriter: Jamie Mckay
Producer: Luke Hannan
Copywriter: Glen Condie
Account Manager: Adrian Popek
Ambient Execution Description
Sand Plane Where Qantas and The Gold Coast meet. We flew the best sand sculptors from all over the globe to Australia and sculpted the interior of a Qantas 737-800 complete with pilots and passengers including celebrities such as Dame Edna Everage and local media personalities. The Sand Plane was sculptured over seven days in a highly visible outdoor location in the CBD of Australia's largest city, Sydney There was an empty seat that people were able to sit on and be photographed in Business Class alongside Dame Edna and shared on social media with a linked promotion to win free flights. The idea generated strong social media and national media coverage.