Qatar Foundation Outdoor DISCOVER by TBWA\RAAD Abu Dhabi

DISCOVER
The Outdoor Advert titled DISCOVER was done by TBWA\RAAD Abu Dhabi advertising agency for Qatar Foundation in Qatar. It was released in Sep 2009.
Advertising campaign for Qatar Foundation

Qatar Foundation: DISCOVER

Brand
Qatar Foundation
Media
Outdoor
Released
September 2009
Posted
September 2009
Market
Qatar
Industry
Education, Charities, Foundations, Volunteers
Agency
TBWA\RAAD Abu Dhabi
Executive Creative Director
Nirmal Diwadkar
Copywriter
Allan Manaysay
Art Director
Drew Stalker
Account Supervisor
Tess Guetat
Account Supervisor
Anika Luthra
Art Director
Rami Haidar

Credits & Description:

Category: Ambient: Special Build

Advertiser: QATAR FOUNDATION

Product/Service: EDUCATION CENTRE

Agency: TBWA\RAAD

Executive Creative Director: Nirmal Diwadkar

Creative Director: Allan Manaysay

Copywriter: Allan Manaysay

Art Director: Drew Stalker/Rami Haidar

Account Manager: Youssef Chahine/Yasmin Ahmad

Account Supervisor: Anika Luthra/Tess Guetat

Other Credits: Kristyan Sarkis - Designer

Date of First Appearance: Sep 15 2009 12:00AM

Entrant Company: TBWA\RAAD, Doha, QATAR



Description of Ambient execution

This metal word sculpture is one of fifteen that were placed in high-traffic areas of Qatar Foundation's Education City campus. We wanted the pieces to be more like works of art rather than an overt form advertising. Other branded executions, located nearby, helped tie this installation back to the rest of Qatar Foundation's integrated campaign.