Rabobank: ATM MOVING BOXES

Credits & Description:

Category: Ambient: Small Scale Special Solutions

Advertiser: RABOBANK WESTLAND

Product/Service: BANK

Agency: WUBBE CROSS COMMUNICATION

Executive Creative Director: Daniël Reintjes

Creative Director: Daniël Reintjes

Copywriter: Marc Van Der Haar

Art Director: Thomas Aberson

Account Manager: Johan Holstege

Account Supervisor: Johan Holstege

Advertiser's Supervisor: Hélène Van Den Dungen And Jolanda Olsthoorn

Photographer: Thomas Aberson

Producer: Peter Timmers

Date of First Appearance: Nov 25 2009 12:00AM

Entrant Company: WUBBE CROSS COMMUNICATION, Delft, THE NETHERLANDS



Description of Ambient execution

To communicate that Rabobank Westland was going to move, stickers were affixed to all ATMs as if they were already in moving boxes.
The message ‘this ATM is moving to Patijnenburg 12’ communicated the new address of the bank.



English Translation of Main Headlines

The word 'Verhuisdoos' on the moving boxes means 'Moving box'