Radeburger Gruppe, Germany: BREWERY VS. POLICE

Credits & Description:

Category: Transit

Advertiser: RADEBERGER GRUPPE

Product/Service: STERNBURG BEER

Agency: OGILVY GERMANY

Chief Creative Officer: Dr. Stephan Vogel

Executive Creative Director: Birgit Van Den Valentyn/Tim Stuebane

Creative Director: Birgit Van Den Valentyn/Tim Stuebane

Copywriter: Anke Roell

Art Director: Johannes Jost/Matthias Bauer

Account Supervisor: Frank Apel

Advertiser's Supervisor: Martin Zapf/Thomas Freese/Birte Kleppien

Account Manager: Iskra Velichkova/Malte Pietschmann

Planner: Jonas Bailly/Larissa Pohl

Account Manager: Iskra Velichkova/Malte Pietschmann

Planner: Jonas Bailly/Larissa Pohl

Other Credits: Graphic Design: Christoph Hubrich



Ambient Execution Description

Transforming a police car into a brewery car with the Sternburg red colour via fullsize stickers.



Promotion teams distribiuting free beer at the demonstration.