First-ever scalable billboard in Times Square built
Advertiser: Toyota Motor Sales, U.S.A., Inc.
Brand: RAV4 Hybrid
Title of work to be included under credits (ISCI codes, websites, links, print executions): Rav4 Times Square Live-Climb Event
Documentary - ISCI TBD
First Air/Live Date: 3/22/16
Agency: Saatchi LA
Chief Creative Officer: Jason Schragger
Executive Creative Director: Fabio Costa
Creative Director: Erich Funke
ACD Art Director: Vidur Raswant
Executive Director, Integrated Production Lalita Koehler
Director of Content: Sara Seibert
Experiential Executive Producer: Blake Wassenaar
Content Executive Producer: Richard Bendetti
Senior Art Producer: Skye Houghton
Senior Producer: Rachel Dallas-Noble
Director of Business Affairs: Keli Christy
Business Affairs Manager: KK Davis
Senior Project Manager: Nick Zappas
Group Account Director: Drew Corpman
Account Management Supervisor: Chris Crockett
Account Executive: Celia Nissen
Assistant Account Executive: Valerie Purdy
Social Media Engagement Manager: Allie Burrow
Director of Public Relations Mike Cooperman
Associate Communications Director, Social: Karen Ram
Associate Media Director: Kim Serge
Media Strategist: Talia Didomenica
Senior Strategic Planner: April Ta
Social Strategy: Ashton Dunn
Executive Communications Director:
Product Information Supervisor Joe Rigonan
Client Names:
Group VP, Toyota Marketing Jack Hollis
VP, Vehicle Marketing & Communications Cooper Erickson
Corporate Manager, Vehicle Marketing & Communications Thomas Crahan
National Manager –Van/Crossover Utility Vehicles Kibo Kitahama
Manager – RAV4 Hybrid Alex Du
Planner – RAV4 Hybrid Kay Sanchez
Planner – RAV4 Hybrid Jayme Lawson
Planner – RAV4 Hybrid Ash Hack
PRODUCTION COMPANY: Process Creative
PRODUCER: Marshall McLaughlin
DIRECTOR: Tom Aiello
DIRECTOR: Daniel Chesnut
EDITING COMPANY: Process Creative
PRODUCER: Marshall McLaughlin
EDITOR Josh Hamilton