Red Cross: Button For Help

Credits & Description:

Client: Red Cross Of Serbia
Product: Anti Trafficking
Entrant: New Moment New Ideas Company Y&R Belgrade, Serbia
Title: Button For Help
Product/Service: Anti Trafficking
Entrant Company: New Moment New Ideas Company Y&R Belgrade, Serbia
Advertising Agency: New Moment New Ideas Company Y&R Belgrade, Serbia
Production Company: Emote Productions Belgrade, Serbia
Executive Creative Director: Dušan Drakalski (New Moment New Ideas Belgrade)
Creative Director: Jaime Mandelbaum (Y/R Central and Eastern Europe)
Chief Executive Officer: Žarko Sakan (New Moment New Ideas Belgrade)
Managing Director: Nemanja Vučinić (New Moment New Ideas Belgrade)
Creative Director: Ana Šutić (New Moment New Ideas Belgrade)
Creative Director: Svetlana Ćopić (New Moment New Ideas Belgrade)
Art Director: Igor Milovanović (New Moment New Ideas Belgrade)
Art Director: Vladimir Radivojević (New Moment New Ideas Belgrade)
Art Director: Slaviša Savić (New Moment New Ideas Belgrade)
Copywriter: Slaviša Savić (New Moment New Ideas Belgrade)
Agency Producer: Aleksandar Krstić (New Moment New Ideas Belgrade)
Agency Producer: Kenan Daljipi (New Moment New Ideas Belgrade)
Film Director: Kamen Kalev
Producer: Bogdan Petković (Emote Production)
English Translation of Main Headlines
Constantly, hundreds of women are being transported across Serbia, on the road to EU, for the purpose of trafficking. They hit the road, believing that somewhere out there, a better life is waiting for them. Once they get on the road, women are under constant supervision. So, this project is created with the idea to help them on the road. We installed a special Button for help device, in woman's toilets on several gas stations, only for women to see them, and press a button if they feel they are in danger. Their photo with all information is being secretly sent to the Police.