Red Cross: Homeless Objects

Credits & Description:

Campaign name: Homeless Objects
Registrant: Young & Rubicam Budapest
Brand name: Red Cross
Art Director: László Polgár, Marci Kenczler
Creative director: László Falvay, Karolina Galácz
Account Director / Manager: Gréta Szerdahelyi
Copywriter: Tamás Simonyi
Creative idea explanation: The Hungarian Red Cross wanted to raise awareness to homelessness, a big problem in the country. Abandoned and abused street objects were supplemented with the message: “If the street does this to an object, imagine what it can do to a person.”