Red Hat: Brains

Credits & Description:

To demonstrate Red Hat’s belief in “The Mastery of the Many,” i.e., open source collaboration, sixty-three volunteers, from Red Hat plus a few friends, sat on a tiered 14’ x 50’ billboard, 17 feet off the ground in a 3 x 21 grid, and flipped placards to To demonstrate Red Hat’s belief in “The Mastery of the Many,” i.e., open source collaboration, sixty-three volunteers, from Red Hat plus a few friends, sat on a tiered 14’ x 50’ billboard, 17 feet off the ground in a 3 x 21 grid, and flipped placards to create changing headlines. One signer live-Tweeted from behind his placard, in response to audience queries (#PeoplePowered). He was visible, briefly, as he dropped his placard to type. At which point the billboard read: “63 people are doing this together! Okay, 62, but still.”
Campaign: People-powered billboard
Category: Business equipment & services
URL: http://redhat.com/peoplepowered
Client: Red Hat
Agency: Baldwin&
Production: Myriad Media
Country: United States of America
Director: Ryan Shelley
Project Manager: Tonya Martin
Creative Director: David Baldwin
Creative Director: Bob Ranew
Art Director: Jimmie Blount
Copywriter: Keith Greenstein
Producer: Shawn Lamons
Event production: Billups