Amtrak Outdoor WHO CARES? by Arnold Worldwide Boston

The Outdoor Advert titled WHO CARES? was done by Arnold Worldwide Boston advertising agency for subbrand: Regional Trains (brand: Amtrak) in United States. It was released in Feb 2010.

Advertising campaign: Open Road

Amtrak: WHO CARES?

Brand

Regional Trains (Amtrak)

Media

Outdoor

Released

February 2010

Posted

February 2010

Market

United States

Industry

Railways

Agency

Arnold Worldwide Boston

Creative Director

Copywriter

Photographer

Producer

Art Director

Art Director

Credits & Description:

Category: Travel, Transport & Tourism
Advertiser: AMTRAK
Product/Service: REGIONAL TRAINS
Agency: ARNOLD WORLDWIDE
Date of First Appearance: Mar 1 2010
Entrant Company: ARNOLD WORLDWIDE, Boston, USA
Chief Creative Officer: Woody Kay
Creative Director: Mick Sutter
Copywriter: Lisa Biskin
Art Director: Bill Cutter/Jamin Hoyle
Photographer: Jim Smithson
Art Buyer: Andrea Ricker
Producer: Margie Radovsky
Account Manager: Cheryl Eklind
Other Credits: Acds: Bill Cutter And Lisa Biskin
English Translation of Main Headlines
With our clogged highways, drivers in the Northeastern USA know the “open road” is a myth. Our campaign for Amtrak’s Northeast Regional train offers an alternative open road – a railroad. Our winter out-of-home reinforces the benefits of a traffic-free trip while extolling the safety and ease of not driving in snowy, uncertain conditions.