Resource Outdoor THE FOUNTAIN OF ELECTROLYTENMENT by McCann New York
The Outdoor Advert titled THE FOUNTAIN OF ELECTROLYTENMENT
was done by McCann New York advertising agency for subbrand: Resource Water (brand: Resource) in United States. It was released in Nov 2012.
Resource: THE FOUNTAIN OF ELECTROLYTENMENT
Brand
Media
Released
November 2012
Posted
November 2012
Market
Industry
Agency
Executive Creative Director
Art Director
Executive Creative Director
Copywriter
Creative Director
Producer
Account Supervisor
Producer
Credits & Description:
Advertiser: NESTLE RESOURCE WATER
Agency: McCANN ERICKSON
Category: Special Build
Advertising campaign: THE FOUNTAIN OF ELECTROLYTENMENT
Creative Director: Daniel Kim
Account Supervisor: Dina Hovanessian
Copywriter: Don Marshall Wilhelmi
Art Director: David Waraksa
Account Manager: Daniel Son
Chief Creative Officer: Linus Karlsson And Andreas Dahlqvist
Producer: Catherine Eve Patterson And Geoffrey Guinta
Executive Creative Director: Craig Markus And Gib Marquardt
Ambient Execution Description
To kick-off the Resource Water campaign, we created the all-knowing Fountain of Electrolytenment, a first-of-its-kind interactive water fountain that answered questions in real-time at The Grove in Los Angeles, CA.