UBREW, a small craft brewery from London, cleverly fights competition by naming their new low alcohol beer “Responsibly”.
The best part about the new beer is the way is taking advantage of the much-advertised message “Drink Responsibly”.
McCann Milan & MRM//McCann Italy
Global Executive Creative Director: Adrian Botan
Chief Creative Officer: Alessandro Sabini
Art Director: Eoin Sherry
Digital Client Group Director: Davide Gonzato
Digital Project M...