Rightmove: RIGHTMOVE TAXI

Credits & Description:

Advertiser: RIGHTMOVE
Agency: BALLOON DOG
Category: Transit
Illustrator: Benjamin Pye
Planner: Greig Mccallum
Account Manager: Jemma Marchant
Art Director: Martyn Skillings
Typographer: Martyn Skillings
Copywriter: Matt Gray
Advertiser's Supervisor: Natalie Marques
Creative Director: Cordell Burke
Executive Creative Director: Cordell Burke
Illustrator: Richard Lacey
Account Supervisor: Emma Welch

Ambient Execution Description
Rightmove wanted to increase its brand awareness in London. By wrapping 200 Hackney cabs in full livery, including seat tip-ups and receipts, we played on Rightmove’s impressive coverage of the London area and used branded mapping to home in on four key areas of the city. These were chosen both for their popularity and their estate agents, providing a visual platform that showcased Rightmove’s extensive London-based market. By including QR-coded ads inside the cabs, we reached out to our target audience, encouraging smartphone users to download and use the Rightmove app on the go.