Category: Small Scale Special Solutions
Advertiser: ROADS AND TRANSPORT DUBAI
Product/Service: ROAD SAFETY
Agency: SAATCHI & SAATCHI
Executive Creative Director: Sion Scott-Wilson
Creative Director: Neil Walker-Wells
Copywriter: Neil Walker-Wells
Art Director: Carl Lundqvist
Account Supervisor: Hema Patel
Ambient Execution Description
Handouts to highlight seat belt usage among children took place at service stations, shopping centers and outside kindergarten schools across the UAE.