Advertiser: SAFEGUARD
Agency: SAATCHI & SAATCHI
Category: Digital Outdoor
Advertising campaign: BRING GERMS TO LIFE
Copywriter: Andrew Lok
Account Manager: (Moreothercredits)zhangzhijian
Advertiser's Supervisor: Dingjiaxin
Creative Director: Frankie Fung
Other Credits: Idopostproductionhouse
Executive Creative Director: Fan Ng
Art Director: Fanng
Art Director: Kattan
Copywriter: Kenny Choo
Other Credits: Luciannowei
Other Credits: M.lee
Art Director: Jennychua
Account Manager: Onlyproduction(Guangzhou)
Producer: Queen Wan
Advertiser's Supervisor: Stevenyu
Advertiser's Supervisor: Pillowhongkong
Art Director: Zhenjiangchen
Art Director: Wenji
Art Director: Xiaokun
Producer: Zhang Yan Li (Production)
Producer: Zhang Zhi Jian
Advertiser's Supervisor: (Moreothercredits)zhaoyi
Account Supervisor: Ann Jingco
Other Credits: Camdenhauge
Copywriter: Frankie Fung
Copywriter: Joyce Poon
Creative Director: Kat Tan
Other Credits: Anyayurchyshyn
Creative Director: Paul Swee
Art Director: Chanhweechong
Art Director: Chocolatehuang
Other Credits: Stuarthao
Producer: Dorothy Zeng
Account Manager: Zhangyanli
Advertiser's Supervisor: Henrychu
Photographer: Jacky Ma
Art Director: Jonathanchan
Other Credits: Jonathanip
Other Credits: Juntong
Photographer: Keno Zhao
Advertiser's Supervisor: Pill
Producer: Ran Yin
Account Manager: Shanghairongyunadvertisementcolt
Advertiser's Supervisor: Tetchan
Planner: Tim Culliane
Ambient Execution Description
By using a Kinect sensor and a laptop projection system, we could ‘bring germs to life’ with an interactive game to teach children why to wash their hands. The game’s simple set-up and fun approach has caused it to extend to other schools and kindergartens across China as a school program.