Samsung: Case study

Credits & Description:

Brand SAMSUNG
Entrant CHEIL WORLDWIDE MADRID
CHEIL WORLDWIDE Madrid, Spain Entrant Company
CHEIL WORLDWIDE Madrid, Spain Idea Creation
Joaquín Espagnol Cheil Spain Executive Creative Director
Alfonso Fernández Samsung contact client
Jaime Trapaga Cheil Spain Creative Director
Rodrigo Dominguez Cheil Spain Creative
Elena Hernández Cheil Spain Creative
Jose Ortiz Cheil Spain Business Lead
Mayte Fontán Cheil Spain Account Manager
Alba Valiente Cheil Spain Account Executive
Freelance for Freelance for Agency producer
Landia Landia Production Company
Nico Cabuche Landia Executive Producer
Alberto López Landia Producer
Maxi Blanco Landia Director
McNulty McNulty Postproduction Studio
DOOH DOOH Formats
Borja Cameron Samsung Contact client

Entry Summary
The Plaza de Callao in Madrid has become one of the busiest squares in Europe. In recent years, different advertising screens have been incorporated, making it a space comparable to Times Square or Piccadilly Circus.
Brief Explanation
To communicate the Samsung Galaxy S9’s new product feature, Super Slow-Mo, we see images of different freerunners performing incredible moves recorded at 960 fps. Their movements leave trails of colored dust.