A striking new TV deserves a striking introduction. Especially when it's the world's first curved TV, with a resolution four times sharper than full HD. Samsung introduced this revolutionary Curved UHD TV via... a traditional medium.
Brand: Samsung
Media: Outdoor
Advert title(s): How to Introduce World's First Curved UHD TV?
Advertising Agency: Saatchi & Saatchi | Leo Burnett Netherlands
Geo: Netherlands
Agency: Saatchi & Saatchi / Leo Burnett, Amsterdam
Agency website: http://www.saatchi.nl
Creative Directors: Rick Coolegem, Maarten Dobbelaar
Art Director: Tim ten Dam
Copywriter: Jan Bosch
Other additional credits: Sanja Simsic, Angelique de Hont, Geert-Jan Baltus
Published/Released (Month, Year): May, 2014