Samsung: LIVE HUMAN OUTDOOR

Credits & Description:

Advertiser: SAMSUNG PORTUGAL
Agency: FULLSIX
Category: Digital Outdoor
Copywriter: Cláudia Ribeiro
Other Credits: Diogo Carvalho E João Costa (Motion)
Other Credits: João Abreu
Other Credits: Manuel Franco De Sousa
Art Director: José Carlos Costa
Executive Creative Director: Nuno Moreira
Account Supervisor: Ricardo Costa
Account Manager: Maria João Ramos
Illustrator: Pedro Naves
Creative Director: João Vitória

Dimensions
Standard JC Decaux Mupi

Site Location
Chiado Lisbon Portugal, Mupi

Translation
We put an artist inside an outdoor display. Not literally, but digitally. He drew passersby in real-time, but instead of paper and pencil, we gave him a Samsung Note 10.1. "NOTE, THE NEW WAY" was the message. And passersby were surprised with the outcome of his drawings within the “live” outdoor. This activation raised the level of creativity, and replaced the traditional cartoon with a digital drawing. An interactive outdoor display became a street artist.The sketches went into Samsung’s facebook page. The outdoor was featured in +100 blogs/websites and has recently won the JC Decaux Innovate International Campaign 2012.

Advertising Format
Modified Billboards & Posters