| El Ojo Festival 2016 | ||
|---|---|---|
| Sustentable | Medio ambiente | Bronce |
| Cannes Lions 2016 | ||
| Media | Sectors: Food & Drinks | Bronze Lion |
For decades, SABMIller’s San Juan beer has been, by far, the favorite beer of the Peruvian Amazon region. Since its launch, a jaguar known as "otorongo", native to the region, has been its symbol. Sadly, due to deforestation and poaching, the otorongo is now a species in danger of extinction. There are only 6.000 otorongos left in Peru. In order to change this situation, during the hugely popular February carnival, San Juan removed the jaguar from its labels and replaced it with a dog, a pig, a ...