Advertiser: CHARITY / SANRIKU RAILWAYS
Agency: ADK JAPAN
Category: Transit
Illustrator: 49 World Famous Cartoon Character Illustrators
Copywriter: Junichi Tanaka
Creative Director: Junichi Tanaka
Executive Creative Director: Tsuneo Goda
Art Director: Yasuyuki Ikeda
Ambient Execution Description
It described at the hardest quake-hit area in Iwate a year after the 3.11 Great East Japan Earthquake. It was used the symbol of resurrecting the feeling to want to connect with all Japanese people.