Advertiser: BAYER PHILIPPINES
Agency: BBDO GUERRERO
Category: Transit
Planner: Aree Pangan
Producer: Al Salvador
Art Director: Gary Amante
Advertiser's Supervisor: Christian Galvez
Chief Creative Officer: David Guerrero
Photographer: Karel Sevilla
Creative Director: Gary Amante
Other Credits: Maui Mauricio
Account Supervisor: Lynne Esguerra-Reyes
Art Director: Rizza Garcia
Creative Director: Rey Tiempo
Producer: Zeth Pascual
Planner: Cristina Buenaventura
Executive Creative Director: David Guerrero
Other Credits: Editors: Jamie Dumancas
Advertiser's Supervisor: Jay Lopez
Copywriter: Rachel Teotico
Copywriter: Rey Tiempo
Account Manager: Iking Uy
Illustrator: Manny Vailoces
Other Credits: Stylist: Roni Garcia
Ambient Execution Description
During election season in the Philippines, voters are subjected to political media clutter, including loud jingles from campaign vehicles. Saridon, a pill that stops headaches, came out with The Anti-Headache Election Van -- playing relaxing spa and lounge-inspired tunes on the road. Reminding voters to have clear heads and free themselves of headaches, especially on election day.