Saridon: MAILMAN

Credits & Description:

Advertiser: BAYER PHILIPPINES
Agency: BBDO GUERRERO
Category: Cosmetics & Beauty, Toiletries & Pharmacy
Advertising campaign: MAILMAN
Producer: Al Salvador
Planner: Aree Pangan
Executive Creative Director: David Guerrero
Advertiser's Supervisor: Christian Galvez
Chief Creative Officer: David Guerrero
Art Director: Dennis Nierra
Account Supervisor: Lynne Esguerra-Reyes
Illustrator: Manny Vailoces
Copywriter: Rachel Teotico
Copywriter: Rey Tiempo
Producer: Zeth Pascual
Art Director: Gary Amante
Creative Director: Gary Amante
Account Manager: Iking Uy
Advertiser's Supervisor: Jay Lopez
Creative Director: Rey Tiempo
Planner: Cristina Buenaventura
Other Credits: Stylist: Roni Garcia
Photographer: Paolo Gripo

Ambient Execution Description
Poster for Saridon, a pill for persistent headaches. The ad ran at the height of election season in the Philippines, when streets are cluttered with political ads from candidates vying for more than 18,000 elected positions. A mailman gets hit by headaches from the relentless muddle of campaign posters by a candidate, a former boxer.

Site Location
Pharmacy and Supermarkets

Dimensions
A2 Size