Saridon: SWEEPER

Credits & Description:

Advertiser: BAYER PHILIPPINES
Agency: BBDO GUERRERO
Category: Cosmetics & Beauty, Toiletries & Pharmacy
Advertising campaign: SWEEPER
Producer: Al Salvador
Planner: Aree Pangan
Executive Creative Director: David Guerrero
Art Director: Gary Amante
Advertiser's Supervisor: Christian Galvez
Chief Creative Officer: David Guerrero
Art Director: Dennis Nierra
Account Supervisor: Lynne Esguerra-Reyes
Copywriter: Rachel Teotico
Copywriter: Rey Tiempo
Producer: Zeth Pascual
Planner: Cristina Buenaventura
Creative Director: Gary Amante
Account Manager: Iking Uy
Advertiser's Supervisor: Jay Lopez
Other Credits: Stylist: Roni Garcia
Illustrator: Manny Vailoces
Photographer: Paolo Gripo
Creative Director: Rey Tiempo

Dimensions
A2 size

Ambient Execution Description
Poster for Saridon, a pill that stops persistent headaches. The ad ran at the height of election season in the Philippines, when streets are cluttered with political ads from candidates vying for more than 18,000 elected positions. A street sweeper gets hit by headaches from the relentless muddle of campaign posters by a candidate, a policeman.

Site Location
Brgy. Pio del Pilar, Washington, Makati City