Advertiser: SAVE THE CHILDREN ITALIA ONLUS
Agency: GREY WORLDWIDE ITALIA
Category: Integrated campaigns led by Outdoor
Other Credits: Beppe Bizzarro (Interactive Creative Director)
Art Buyer: Judith Sisa
Art Director: Gaetano Cerrato
Producer: Monica Cadringher
Executive Creative Director: Roberto Greco
Account Supervisor: Elisa Rizzuto
Creative Director: Francesco Fallisi
Copywriter: Luca Pedrani
Creative Director: Simona Angioni
Photographer: Rocco Patella
Ambient Execution Description
PostersPress conference stuntsOnlinePress
Translation
Dear Mario*, remember about childhood.(Nowadays, in Italy, 1 child out of 4 risk poverty. We ask the Government to intervene immediately)Dear Corrado**, remember about childhood.(Nowadays, in Italy, 1 child out of 4 risk poverty. We ask the Government to intervene immediately)Dear Elsa***, remember about childhood.(Nowadays, in Italy, 1 child out of 4 risk poverty. We ask the Government to intervene immediately)*Mario Monti: Prime Minister and Minister of Economy and Finance.**Corrado Passera: Minister of Economic Development, Infrastructure and Trasport.***Elsa Fornero: Minister of Labor, Social Policies and Gender Equality.