Category: Fashion
Media: Outdoor
Brand: Scotch & Soda
Geo: Netherlands
Creative Directors / Art Directors: Fleur van Maarschalkerwaart, Bas Manders
Photographer: Bart Oomes
Concept / Animation: Studio Ultradeluxe
Published: February 2018
Synopsis:
The interactive winter coat campaign for Scotch & Soda is live connected to the local weather, creating a weather relevant campaign. Each coat animation highlights a specific feature of the coat. For example; rain protection, soft/warm, nice insides or reversible.
On digital outdoor billboards winter coats are shown linked to the local weather in that area. For example; a raincoat is featured on a rainy day or a wind jacket is shown on a windy day in that area. The digital outdoor campaign was launched in Germany.
Also the interactive website is local weather based. Featuring winter coats linked to the weather. The campaign is supported by social media animated gifs, newsletters and in-store rolls, all featuring the winter coat linked to the local weather.