Serviceplan Group: BLOOD & TEARS

Credits & Description:

Category: Ambient: Special Build

Advertiser: SERVICEPLAN HAMBURG

Product/Service: AGENCY RECRUITMENT

Agency: SERVICEPLAN

Executive Creative Director: Alexander Schill

Creative Director: Maik Kaehler/Christoph Nann

Art Director: Manuel Wolff/Savina Mokreva

Other Credits: Customer Consultant: Michael Falkensteiner; Graphic Design: Christoff Strukamp/Christoph Kueckner

Date of First Appearance: Mar 1 2010 12:00AM

Entrant Company: SERVICEPLAN, Munich, GERMANY



Description of Ambient execution

The art director spent a whole day with 3 kilograms of raw onions. He cried and cried and cried – and filled masses of tissues with his tears. When there were enough tissues filled with tears, they were fixed on the poster and gave the type: “Our art director’s tears.”
Over a wider period of time, the copywriter went to hospital several times to give blood samples. All in all, she donated two and a half litres of blood. The blood was then pumped through thin tubes, which were fixed on the second poster and gave the type: “Our copywriters blood.”
Below on each poster there was printed the solution: “Serviceplan is looking for creatives giving everything for an idea.”

Our target group: Design and advertising students at several schools and universities.