Mix Brasil: PRIORITY SEAT - OPEN YOUR MIND

Credits & Description:

Category: Transit

Advertiser: MIX BRASIL FESTIVAL

Product/Service: SEXUAL DIVERSITY FESTIVAL

Agency: DIM & CANZIAN

Chief Creative Officer: Michele Dim D'ipolitto

Creative Director: Michele Dim D'ipolitto

Copywriter: Walmor Mello

Art Director: Christian Gonzalez

Account Supervisor: Marina Pardo

Producer: José Carlos Da Silva Junior/Luigi Perez/Tainã Logrado

Account Manager: Cristiane Bender

Planner: Samantha Barbieri/Sergio Ávila

Account Manager: Cristiane Bender

Planner: Samantha Barbieri/Sergio Ávila

Other Credits: Video Case Editor: Paulo Marquez Junior



Ambient Execution Description

The targets of Mix festival mostly use the green line of the Sao Paulo Metro. We customized special seats on the trains with different materials with a very stereotyped decoration and allusion to the gay world. Above the seat was placed a warning sign that this place was reserved to open minded people, without prejudice, calling for the festival’s website.



Originally in translations box...



P.S: We ask please do not publish it out of the Festival, for copyrights purpose.