Advertiser: SHANGHAI CHANGNING SPECIAL EDUCATION CENTER
Agency: SAATCHI & SAATCHI
Category: Stunts & Live Advertising
Advertising campaign: 19 REFUSALS
Art Director: Fan Ng
Other Credits: Head Of Pr:rebecca Liu
Creative Director: Forest Young
Art Director: Haibo Huang
Producer: Lily Jin
Art Director: Forest Young
Copywriter: Kun Xiao
Art Director: Army Xie
Producer: Ran Yin
Executive Creative Director: Fan Ng
Copywriter: Haibo Huang
Copywriter: Momo Hou
Ambient Execution Description
Inspired by a news story, we installed 19 doors in a line as an interactive installation at Zhu Qi Zhan Art Gallery, in Shanghai, to showcase the gargantuan obstacles special needs children have to fit in at school and in the community.