SHINE: 1

Credits & Description:

In New Zealand, domestic violence is a generational problem. Almost 85% of all abusers, have at some point been a victim themselves. Shine, NZs largest domestic abuse charity, needed to bring this to the public's attention and ask for their help. To do that, FCB Auckland used the power of a single poster, which placed side by side, demonstrated the sad reality of our problem.
Category: Charities & appeals
Client: Shine
Agency: FCB Auckland
Country: New Zealand
Campaign file: Download campaign file
Executive Creative Director: James Mok
Executive Creative Director: Tony Clewett
Executive Creative Director: Regan Grafton
Creative: Freddie Coltart
Creative: Matt Williams
Head of Art: Nick Smith
Account Director: Jane Wardlaw
Planner: David Thomason
Designer: mike braid
Media Planner/Buyer: Duncan Timlin