Siam Muay Thai Gym Outdoor KICK SOME ASS! by BBDO Denmark

KICK SOME ASS!
The Outdoor Advert titled KICK SOME ASS! was done by BBDO Denmark advertising agency for subbrand: Siam Muay Thai Gym (brand: Siam Muay Thai Gym) in Denmark. It was released in Jan 2012.
Advertising campaign for Siam Muay Thai Gym

Siam Muay Thai Gym: KICK SOME ASS!

Brand
Siam Muay Thai Gym  (Siam Muay Thai Gym)
Media
Outdoor
Released
January 2012
Posted
January 2012
Market
Denmark
Industry
Sports and Health Clubs, Gyms
Agency
BBDO Denmark
Creative Director
Tobias Lykke Aggergaard
Executive Creative Director
Carsten Schiott
Art Director
Mikael Furbo-Sørensen
Art Director
Christoffer Flindt Gøtzsche

Credits & Description:

Category: Small Scale Special Solutions

Advertiser: SIAM MUAY THAI GYM

Product/Service: SIAM MUAY THAI GYM

Agency: BBDO DENMARK

Executive Creative Director: Carsten Schiott

Creative Director: Tobias Lykke Aggergaard

Art Director: Mikael Furbo Sørensen/Christoffer Flindt Gøtzsche



Ambient Execution Description

Challenge:



Create a campaign to recruit new members for

Denmark’s best Muay Thai boxing club, SIAM from Copenhagen.



Strategy:We created cartoon-style stickers with Muay Thai expressions on them.

Lowkick! Frontkick! Highkick! – drawn in the style of a comic book blast,

and placed on things in the streets that were bent, broken or tipped over,

indicating the force of Muay Thai kicking.Photos of stickers were shared all over social media in Copenhagen and Denmark. Results: In 3 months membership increased by 17%.