Sika Chemie: TWEET FOREVER

Credits & Description:

Advertiser: FERRELECTRICOS
Agency: Y&R COLOMBIA
Category: Small Scale Special Solutions
Advertising campaign: TWEET FOREVER
Art Director: Andrés Bolivar
Copywriter: Andrés Celis
Art Director: Diego Suárez
Creative Director: Diego Suárez
Art Director: Gerardo Torres
Art Director: Daniel Sáenz
Executive Creative Director: Juan Pablo Alvarado
Creative Director: Ricardo Uribe
Chief Creative Officer: Mauricio Rocha
Art Director: Paola Avellaneda
Producer: Wunderman Colombia
Copywriter: Ricardo Uribe
Copywriter: Julián Núñez
Creative Director: Julián Núñez
Copywriter: Mauricio Rocha
Creative Director: Camilo Plazas
Executive Creative Director: Tito Chamorro

Ambient Execution Description
On Twitter people write what they do not want to erase from their minds, but over time that tweet is lost, that's why we decided to give the value and power that words and the great moments deserve.We created a hashtag #tweetforever, where people put what they did not want to forget and geotag each tweet.Now Sika was responsible to immortalize those Tweets in plates and glued forever in the places where it happened.